Define the specialist topic
The message focuses on a specific event or information need. Its professional relevance to the intended contacts is clearly explained.
B2B email marketing
B2B email campaigns for regional professional contacts
We prepare email campaigns for consenting businesses and specialist contacts. Events, project topics and practical updates receive a clear introduction, supported by an appropriate contact route for questions and further discussion.
B2B email marketing
Consent. Relevance. Transparency.
Before sending, the audience, consent records and content are agreed. Every marketing email needs a clearly identified sender and a simple way to unsubscribe.
Read our anti-spam policy ↗- Establish recipient eligibility and consent records.
- Approve the message, sender and response route together.
- Handle unsubscribe requests and replies consistently.
Our contribution
From the message to the response
Agree the recipient group
Audience groups and documented eligibility are checked before delivery. Unsubscribes are taken into account when subsequent activities are prepared.
Identify the contact
Every message provides a clear route for questions. Participating organisations agree how incoming responses will be handled and assigned.
An illustrative project brief
Example: a working group invitation
A project team invites consenting business contacts to a regional specialist meeting. The message explains the topic, intended discussion and the responsible person to contact.
Start a conversation
Let’s discuss what your project needs.
Which shared discussion are you preparing? We can agree the topics, participating contacts and documents needed for the next meeting.
Positive Group Deutschland GmbH
Freiburg im Breisgau · Germany